Man arriving to a picnic in the Smoky Mountains carrying cooler

Let the good times roll!

About SMJO

Smoky Mountain Jeep Outfitters began as a desire to represent our love for off-roading and exploring through style while keeping an aspect of practicality. We design our high-quality and original artwork with the fundamental value of ‘individuality’ and only print or embroider on the highest quality of fabrics. We offer apparel for off-roaders of all walks of life- Jeeps, Broncos, 4Runners, etc. So whether you’re chasin’ trails or surviving death wobble, we hope you find something that represents you too!


Smoky Mountain Jeep Outfitters (SMJO) was founded in 2016 and is a sister-company to Smoky Mountain Jeep Rentals (SMJR). As described by the name, we are nestled in the foothills of the Great Smoky Mountains- the love of exploring these mountains was big a part of our start. The vision for SMJO is to provide high-quality apparel and gear for every off-roader. Our designs reflect the individuality and high-speed (or 4LO depending on the trail) lifestyle that we often share.